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January 4, 2024
2024 Content Calendar
Without a content calendar, organizing all of your content – and the publish dates, send dates, and post dates - can get confusing and lead to missed marketing opportunities. Use LISI's Content Calendar template to help aggregate your marketing content.
October 18, 2023
Your 2024 Step-by-Step Guide to Owning Your Firm’s Digital Marketing Strategy (Hint: It leverages A.I.!)
For legal marketers and lawyers, digital marketing is no longer simply “nice-to-have.” It is the cornerstone of your firm’s overall marketing plan. And with the onslaught of A.I. tools, digital is rapidly approaching a new frontier I don't want to miss.
October 18, 2023
6 Tips for Starting Your Firm’s Podcast Adventure
It’s clear that podcasts are attractive to audiences who want entertainment or information. But how does one go about creating an original show that attracts subscribers? Here are some tips on how you can start your own successful podcast this year.
March 23, 2023
The Five Parts of Law Firm Internet Marketing
LISI has developed a checklist of the characteristics of what a law firm's internet marketing should be. This checklist, if followed, will assure your law firm is well-positioned for success with online marketing. And having a complete online presence will assist with offline marketing as well.
November 14, 2022
Ask Me Anything | Writing Marketing Content
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start? This Ask Me Anything episode is all about Writing Marketing Content.
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