Create Winning Marketing Budgets: Recurring Marketing Expenses
Recurring marketing expenses are not the exciting and sexy part of the marketing budget. But they are an important component that needs to be reviewed and understood. Recurring marketing expenses do not need to break your budget, and with careful planning, they can actually free up space in your budget.
By taking the time to review and analyze marketing expenses during the planning phase of your budget, you can more accurately forecast the expenses in the coming year, and make room for the initiatives that will drive the most growth for your law firm