Create Winning Marketing Budgets: Recurring Marketing Expenses

Published on October 1, 2020
Robyn Addis
Chief Operating Officer

Robyn Addis

Recurring marketing expenses are not the exciting and sexy part of the marketing budget. But they are an important component that needs to be reviewed and understood. Recurring marketing expenses do not need to break your budget, and with careful planning, they can actually free up space in your budget.

By taking the time to review and analyze marketing expenses during the planning phase of your budget, you can more accurately forecast the expenses in the coming year, and make room for the initiatives that will drive the most growth for your law firm

Overheard at Vernick Coffee Bar…

Published on March 4, 2020
Robyn Addis
Chief Operating Officer

Robyn Addis

Recently, my good friend Sam McKenna was in Philadelphia for client meetings and I had a chance to catch up with her about all things entrepreneurship and female executive leadership. In the spirit of International Women’s Day, I wanted the chance to dive into both of our careers, journeys and why supporting women is so important to us both.

Your New Website Part 3: How to Create an RFP for Your Project

Published on January 7, 2020
Rae Ritter
Director of Client Service and Marketing

Rae Ritter

The RFP process is like a professional courtship where you learn not only about the website development company’s capabilities, but also its culture and personality. If it’s a good match and you work together on a website design and build, the service partner can continue to support your firm through hosting, maintenance, and future website enhancements and projects. Most importantly, this partner should guide you through the process and make you look like super stars to firm leadership.

Your New Website Part 2: How to Develop a Business Case

Published on December 6, 2019
Robyn Addis
Chief Operating Officer

Robyn Addis

Your website is one of, if not the first, ways prospective clients will interact with your firm. What does your online presence say about your firm’s mission, philosophy, and capabilities? It’s about more than just the words on the screen.  Your decision to redesign a website isn’t one your firm will take lightly, and in order to get your project off the ground you must convince your executives and leadership team the time to act is now.

Your New Website Part 1: 6 Steps to Developing Your Website Project Budget

Published on November 20, 2019
Robyn Addis
Chief Operating Officer

Robyn Addis

Budget season is in full swing or possibly even winding down if your firm is ahead of the game. You are likely budgeting for a number of important marketing and business development-focused projects for next year. Is one of those projects a new website? If you answered yes, you’re in good company. Generally speaking, companies update their websites every three years. In legal services, the timeline can be similar, but often other firm-wide initiatives and priorities can force your website project to the back burner. One way to help keep your project top of mind with executives and key stakeholders is to set a realistic expectation of how much it will cost, and how the process will work. This article will focus on the cost component, and how to set a realistic budget, considering all contingencies, that will help drive your website redesign conversation.

New Adventures: Learning the SEO Basics

Published on August 13, 2019
Dean Carey
Director of Business Development

Dean Carey

When I joined Legal Internet Solutions Incorporated as Director of Business Development in late June of this year, I was a bit of a novice to the world of search engine optimization, which is one of LISI’s key strengths. Sure, I knew of terms like “SEO” and had attended seminars at the legal-marketing events throughout the years. But I didn’t truly know or appreciate what went into making one site rank better than another in the search engine results pages. Frankly, I didn’t give it much thought—I just used search engines to find information.

9 Steps to Developing a Comprehensive Digital Marketing Strategy

Published on July 9, 2019
Robyn Addis
Chief Operating Officer

Robyn Addis

Digital marketing is any online channel used to market a good or service. In today’s world, digitally mature companies with a strategy are eight times more likely to gain market share. This is apparent in the meteoric rise in the number of marketing hires of the past five years, and the requirement of more than half of those hires that they have some sort of digital experience. However, 45% of companies surveyed in a Smart Insights poll admitted they don’t have a digital marketing strategy. These figures aren’t specific to legal marketing, but they portend an even wider divide for legal marketers and their trusted service partners.

Featuring: Award-winning mobile site – Cohen Seglias

Published on June 3, 2019
Jason P. Lisi
Founder & President

Jason P. Lisi

How a law firm’s website appears on mobile devices is as important—and arguably more important—than how the website looks on desktop computers. The share of website traffic going through mobile devices has grown substantially since the iPhone’s debut in 2007. In the United States, the share of traffic to websites (excluding tablets) topped 40.61 percent in the first quarter of 2019, trending upward from previous quarters. With this in mind, one of our longest-tenured clients and we partnered to build the firm’s new website with a mobile-first mindset, and the results were award-winning.

15 Steps for Spring Cleaning Your Law Firm’s Website

Published on May 15, 2019
Rae Ritter
Director of Client Service and Marketing

Rae Ritter

Like the dust on my sills and the flannel linens that are swapped for Martha Stewart’s crisp cotton ones, your law firm’s website should have a spring cleaning as well. You could work on these tasks any time of year, and spring is the perfect time because the winter holidays are behind you and you have some can-do momentum still pulsing before the summer hits. If you need buy-in or approvals from partners, they are not yet out on vacations or at the beach. My advice is to simply begin. This 15-step list will help you get started.

What does it mean to be a digital artisan?

Published on April 1, 2019
Jason P. Lisi
Founder & President

Jason P. Lisi

Have you noticed people are increasingly finding a deeper appreciation for craftsmanship, quality, and the unique?  We are witnessing a revival in all things artisanal – from craft microbreweries to handmade soaps, cheeses, and leather shoes. The word “artisan” evokes a simpler time when people took pride in their craft. Today, the draw for real artisanal products is born out of a movement deriding mass-produced goods linked to big corporations. But true artisans have the passion and commitment for finding the right tools, selecting only the finest materials, and infusing everything produced with the energy and authenticity of a superior, hand-crafted product.

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