Your website is one of, if not the first, ways prospective clients will interact with your firm. What does your online presence say about your firm’s mission, philosophy, and capabilities? It’s about more than just the words on the screen. Your decision to redesign a website isn’t one your firm will take lightly, and in order to get your project off the ground you must convince your executives and leadership team the time to act is now.
Budget season is in full swing or possibly even winding down if your firm is ahead of the game. You are likely budgeting for a number of important marketing and business development-focused projects for next year. Is one of those projects a new website? If you answered yes, you’re in good company. Generally speaking, companies update their websites every three years. In legal services, the timeline can be similar, but often other firm-wide initiatives and priorities can force your website project to the back burner. One way to help keep your project top of mind with executives and key stakeholders is to set a realistic expectation of how much it will cost, and how the process will work. This article will focus on the cost component, and how to set a realistic budget, considering all contingencies, that will help drive your website redesign conversation.
Data protection is a hot topic thanks to Facebook data breaches and heightened consumer security on e-commerce sites and even big banks. GDPR is a privacy law designed to give individuals control of their personal data and could potentially affect how the entire internet deals with data. We at LISI want to make sure you know the facts, understand what may be required of your website, and offer our assistance to help make your website compliant.
Like the dust on my sills and the flannel linens that are swapped for Martha Stewart’s crisp cotton ones, your law firm’s website should have a spring cleaning as well. You could work on these tasks any time of year, and spring is the perfect time because the winter holidays are behind you and you have some can-do momentum still pulsing before the summer hits. If you need buy-in or approvals from partners, they are not yet out on vacations or at the beach. My advice is to simply begin. This 15-step list will help you get started.
The Legal Marketing Association annual conference, #LMA19, proved to be everything I expected it would be—and more! With more than 1,500 legal marketers and service providers, our association converged on Atlanta for three days of networking, sharing, and learning from the best, brightest, and most innovative in the industry. As promised, below is a recap of the conference and some of the great information and tips I plan to put into practice and share with our local group in Philadelphia. If there is one theme that keeps popping up in each of the sessions I attended, it is this: move beyond a focus on data and system output to insights and results.
I am on my way to Atlanta to attend the premier annual educational and networking event for legal marketing professionals and industry partners. The Legal Marketing Association annual conference is where over 1,500 professionals convene for three days to share insights, explore best practices, and discuss trends. Beyond that, the conference is a place to connect with old and new friends and be among like-minded marketers working to elevate their firms and companies to the next level through innovation. So, what am I looking forward to most?
Have you noticed people are increasingly finding a deeper appreciation for craftsmanship, quality, and the unique? We are witnessing a revival in all things artisanal – from craft microbreweries to handmade soaps, cheeses, and leather shoes. The word “artisan” evokes a simpler time when people took pride in their craft. Today, the draw for real artisanal products is born out of a movement deriding mass-produced goods linked to big corporations. But true artisans have the passion and commitment for finding the right tools, selecting only the finest materials, and infusing everything produced with the energy and authenticity of a superior, hand-crafted product.
It is nearing the end of summer and you may have spent some of it playing the great game of golf. As you know, a golf bag contains many different clubs, each designed for a specific purpose. A driver is for long shots off the tee, the middle irons are for the fairways, and the wedges and putter are for the short game. It’s close to impossible to have one club make all the shots needed to complete 18 holes. Each club is a tool for a specific task.
It’s the same with law firm websites. One type of site is not going to be suitable for each of the marketing tasks in the law-firm-marketing world. There are many types of law firm websites, and it’s wise to choose the type that suits your firm’s marketing needs when redesigning your internet presence.