20 in ’20: Starting Your Year with an Aim to Measure Success

Every year I write a set of goals down in my bullet journal. (Yes, I’m a tech junkie with a flair for the analog.)  It started a few years ago when I saw a friend post her “16 in ‘16” list on Facebook and I decided to join in. My goals are a mix of personal and professional, and I have yet to have a year when I achieve all of them. That’s ok – they’re goals. Not assignments. But goal setting is important to keep me motivated and working to better myself.

Goal setting is important when it comes to your digital marketing efforts too. Goals keep your campaigns and marketing activities aligned toward achieving a common objective. They also help you determine what is and isn’t attainable based on the resources available. Plus, complacency stifles growth, and goals help keep your marketing from being complacent and growing stale and out of touch.

Your New Website Part 2: How to Develop a Business Case

Your website is one of, if not the first, ways prospective clients will interact with your firm. What does your online presence say about your firm’s mission, philosophy, and capabilities? It’s about more than just the words on the screen.  Your decision to redesign a website isn’t one your firm will take lightly, and in order to get your project off the ground you must convince your executives and leadership team the time to act is now.

Your New Website Part 1: 6 Steps to Developing Your Website Project Budget

Budget season is in full swing or possibly even winding down if your firm is ahead of the game. You are likely budgeting for a number of important marketing and business development-focused projects for next year. Is one of those projects a new website? If you answered yes, you’re in good company. Generally speaking, companies update their websites every three years. In legal services, the timeline can be similar, but often other firm-wide initiatives and priorities can force your website project to the back burner. One way to help keep your project top of mind with executives and key stakeholders is to set a realistic expectation of how much it will cost, and how the process will work. This article will focus on the cost component, and how to set a realistic budget, considering all contingencies, that will help drive your website redesign conversation.

California’s Privacy Laws, GDPR, and Your Website: Action Steps You Need to Take

Data protection is a hot topic thanks to Facebook data breaches and heightened consumer security on e-commerce sites and even big banks. GDPR is a privacy law designed to give individuals control of their personal data and could potentially affect how the entire internet deals with data. We at LISI want to make sure you know the facts, understand what may be required of your website, and offer our assistance to help make your website compliant.

15 Steps for Spring Cleaning Your Law Firm’s Website

Like the dust on my sills and the flannel linens that are swapped for Martha Stewart’s crisp cotton ones, your law firm’s website should have a spring cleaning as well. You could work on these tasks any time of year, and spring is the perfect time because the winter holidays are behind you and you have some can-do momentum still pulsing before the summer hits. If you need buy-in or approvals from partners, they are not yet out on vacations or at the beach. My advice is to simply begin. This 15-step list will help you get started.

#LMA19 Conference Recap: Key Takeaways and Insights

The Legal Marketing Association annual conference, #LMA19, proved to be everything I expected it would be—and more! With more than 1,500 legal marketers and service providers, our association converged on Atlanta for three days of networking, sharing, and learning from the best, brightest, and most innovative in the industry. As promised, below is a recap of the conference and some of the great information and tips I plan to put into practice and share with our local group in Philadelphia. If there is one theme that keeps popping up in each of the sessions I attended, it is this: move beyond a focus on data and system output to insights and results.

What to expect: #LMA19

I am on my way to Atlanta to attend the premier annual educational and networking event for legal marketing professionals and industry partners.  The Legal Marketing Association annual conference is where over 1,500 professionals convene for three days to share insights, explore best practices, and discuss trends.  Beyond that, the conference is a place to connect with old and new friends and be among like-minded marketers working to elevate their firms and companies to the next level through innovation.  So, what am I looking forward to most?

What does it mean to be a digital artisan?

Have you noticed people are increasingly finding a deeper appreciation for craftsmanship, quality, and the unique?  We are witnessing a revival in all things artisanal – from craft microbreweries to handmade soaps, cheeses, and leather shoes. The word “artisan” evokes a simpler time when people took pride in their craft. Today, the draw for real artisanal products is born out of a movement deriding mass-produced goods linked to big corporations. But true artisans have the passion and commitment for finding the right tools, selecting only the finest materials, and infusing everything produced with the energy and authenticity of a superior, hand-crafted product.

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