LISI’s Director of Client Success, Taryn Elliott, joins Kate Harry Shipham, Principal at KHS People LLC. Tune in to the latest episode of N+V+TDs where they discuss the value of seeing all sides of a situation and understanding others’ perspectives, the increasing transparency of the pressures of working inside a law firm, and the human element of the legal industry coming out of the pandemic.
A marketing audit is a comprehensive review of anything and everything that influences and shapes the marketing efforts of your firm. It is like a SWOT analysis on steroids. Upon completion of the audit, you will have a 360-degree view of your marketing department and all the ways it impacts your law firm.
There is a lot of uncertainty right now. We must be flexible. Broad goals are important, but very specific projects take precedence. Look closely at the marketing initiatives that will position your firm for growth as we come out of the havoc of this global pandemic.