Every year I write a set of goals down in my bullet journal. (Yes, I’m a tech junkie with a flair for the analog.) It started a few years ago when I saw a friend post her “16 in ‘16” list on Facebook and I decided to join in. My goals are a mix of personal and professional, and I have yet to have a year when I achieve all of them. That’s ok – they’re goals. Not assignments. But goal setting is important to keep me motivated and working to better myself.
Goal setting is important when it comes to your digital marketing efforts too. Goals keep your campaigns and marketing activities aligned toward achieving a common objective. They also help you determine what is and isn’t attainable based on the resources available. Plus, complacency stifles growth, and goals help keep your marketing from being complacent and growing stale and out of touch.