Have you noticed people are increasingly finding a deeper appreciation for craftsmanship, quality, and the unique? We are witnessing a revival in all things artisanal – from craft microbreweries to handmade soaps, cheeses, and leather shoes. The word “artisan” evokes a simpler time when people took pride in their craft. Today, the draw for real artisanal products is born out of a movement deriding mass-produced goods linked to big corporations. But true artisans have the passion and commitment for finding the right tools, selecting only the finest materials, and infusing everything produced with the energy and authenticity of a superior, hand-crafted product.
The practice of law is both a profession and a business. This is hardly a surprising revelation, but many of us who went to law school and have been admitted to the bar tend to focus on the more high-minded ideal of operating in a profession rather than the less-rarified world of being in business. A business person, after all, deals with unpleasant matters such as profit and loss, management of people, and (horrifyingly!) marketing and sales.