Director of Client Service and Marketing
How To Contact Rae
215-523-8580, ext. 122
Rae Ritter is LISI’s Director of Client Service and Marketing. Rae manages the website build process from start to finish. She not only coordinates all aspects of website design and development but also provides clients with strategic digital marketing guidance. Previously, Rae was the Senior Marketing Technology Manager at Ballard Spahr, a national firm with 15 offices and over 500 attorneys. During her tenure, she successfully led a website build and complete rebranding of all marketing collateral. Additionally, she was responsible for the firm’s external website, blogs, client relationships management (CRM) database, email marketing, and social media strategy. Prior to Ballard, Rae was Marketing Technology Project Manager at Dechert LLP, an international firm with nearly 1000 attorneys. She managed the firm’s CRM database and spent a year seconded to the firm’s European offices deploying CRM in a technique that was tailored to the culture and languages of those offices. A magna cum laude graduate of the University of Pittsburgh, Rae earned her degree in marketing with an International Business Certificate and a Studio Art Minor.
Rae frequently presents training and educational sessions for lawyers and legal marketers on the following topics:
- LinkedIn Training for Lawyers and Marketers, both in group and one-on-one formats
- Project Management Essentials
- Social Media Check-up – What’s Missing From Your Law Firm Social Media Strategy?